Campbell’s redesigns soup can for first time in 50 years

The new logo is keeping the famous red and white design, but the Campbell's logo is receiving a "modernized logo scripture."

News 12 Staff

Jul 28, 2021, 2:27 PM

Updated 1,002 days ago

Share:

For the first time in 50 years, Campbell's soup cans are getting a makeover! The new logo is keeping the famous red and white design, but the Campbell's logo is receiving a "modernized logo scripture."
As part of this change, Campbell's is eliminating the shadow and slightly changing its font, which is based on founder Joseph A. Campbell's signature.
"The refreshed label still evokes the same sense of comfort, goodness and Americana," the company said in a statement.
Other changes to the design include the word "soup" printed in a new font.


More from News 12
2:15
SUV crashes through Dunkin' in Old Bridge

SUV crashes through Dunkin' in Old Bridge

1:47
Cold start ahead of a beautiful, sunny afternoon for New Jersey

Cold start ahead of a beautiful, sunny afternoon for New Jersey

2:17
South Brunswick implements plan to prevent fatal crashes

South Brunswick implements plan to prevent fatal crashes

0:42
Former NJ national guardsman who set off large FBI manhunt pleads guilty to capitol riot charges

Former NJ national guardsman who set off large FBI manhunt pleads guilty to capitol riot charges

1:53
Shop Mother’s Day Gifts – Exclusive Offers Up to 75% OFF!

Shop Mother’s Day Gifts – Exclusive Offers Up to 75% OFF!

0:28
Former Carteret middle school teacher accused of sexually assaulting student

Former Carteret middle school teacher accused of sexually assaulting student

2:28
Main Street New Jersey: Showcasing the best of North Brunswick

Main Street New Jersey: Showcasing the best of North Brunswick

0:33
Somerville man indicted in murder of high school classmate

Somerville man indicted in murder of high school classmate

0:27
Police: Bronx man beaten, stabbed at Showboat Resort Atlantic City; 1 arrested

Police: Bronx man beaten, stabbed at Showboat Resort Atlantic City; 1 arrested

2:09
Paws & Pals: Bogey now up for adoption with JerseyGirls Animal Rescue

Paws & Pals: Bogey now up for adoption with JerseyGirls Animal Rescue

1:37
Guide: How to dispose of prescription medicines in Connecticut, New Jersey and New York

Guide: How to dispose of prescription medicines in Connecticut, New Jersey and New York

0:23
New York Giants add explosive receiving threat, taking Malik Nabers of LSU at No. 6 in NFL draft

New York Giants add explosive receiving threat, taking Malik Nabers of LSU at No. 6 in NFL draft

0:17
Jets trade down a spot, take Penn State offensive tackle Olu Fashanu at No. 11 in NFL draft

Jets trade down a spot, take Penn State offensive tackle Olu Fashanu at No. 11 in NFL draft

2:34
KIYC: NJ mayors call for tougher penalties for young criminals, but are juvenile crime stats increasing?

KIYC: NJ mayors call for tougher penalties for young criminals, but are juvenile crime stats increasing?

2:34
Airlines now required to give automatic cash refunds for canceled, delayed flights

Airlines now required to give automatic cash refunds for canceled, delayed flights

1:00
The East End: McCall Wines in Cutchogue

The East End: McCall Wines in Cutchogue

10:25
Gov. Murphy answers viewers questions on ‘Ask Gov. Murphy’ program - April 25, 2024

Gov. Murphy answers viewers questions on ‘Ask Gov. Murphy’ program - April 25, 2024

0:25
Police: Homeowner injured in fire at Marlboro home

Police: Homeowner injured in fire at Marlboro home

Gusts of activity underway by friends and foes of offshore wind energy projects

Gusts of activity underway by friends and foes of offshore wind energy projects

0:39
Jersey Proud: US Coast Guard lands helicopter at school for career day

Jersey Proud: US Coast Guard lands helicopter at school for career day