South Brunswick will implement a crash reduction initiative as fatal crashes have risen over 27% in the first four months of the year on New Jersey roadways.

Earlier this week, there were two early morning fatal crashes in South Brunswick – one on Route 535 and another on Route 1. According to South Brunswick police, Central Jersey leads the state in fatal crashes, along with Middlesex and Monmouth counties seeing the most deaths.

South Brunswick Mayor Charlie Carley will direct the police chief to coordinate with surrounding communities in addressing the rise in fatal crashes.

The town is implementing a crash reduction plan called STOP: Stopping, Traffic, Obstacle and Problems.

GOAL ZERO: Campaign to make New Jersey’s roadways safer for the community

Police in South Brunswick say they have studied fatal crashes for the past two years and have found that they are mostly caused by:

South Brunswick police will apply three components to any traffic safety plan: awareness, education and enforcement, and will take an aggressive approach with adding additional officers specifically targeting areas of concern.