Police in Hoboken today started their Vision Zero Campaign during rush hour to cut down on car versus pedestrian accidents, and although they wrote some tickets -- the ultimate goal is traffic safety education.

The campaign happened along several intersections on 15th Street.

"We want drivers to know that we're out here,” says Sgt. Francisco Rosa. “You know, there's also pedestrians out here. They have to be cautious when driving in the streets."

Mayor Ravinder Bhalla says what the town does every day just isn't enough anymore.

"All your tires have to stop. You have to stop your vehicle. Not roll through it and go through it," says Bhalla. "People do ignore the stop signs at this one and at the one prior. One of my neighbors was hit right around here, and we frequently, certainly with the strollers and young kids, we're always on the lookout to make sure we don't, that the cars actually stop."

He's established Vision Zero, a new city initiative focused on not only enforcing traffic laws, but educating drivers and pedestrians on commuter safety.

The campaign seeks to hear from locals -- What are the biggest traffic issues they are facing?

Sgt. Rosa says when it comes down to it, people need to know and understand the rules of the road.

"It's a residential area,” says Rosa. There's a traffic control device in every corner of this town, meaning stop sign or traffic signal. So just be caution when driving, slow down. Twenty is plenty as they say and just try to save lives."

Police today also stopped pedestrians J-walking across the street, as well as cyclists who didn't stop at the stop sign.

Sgt. Rosa says the rules of the road apply to everyone, and Vision Zero can be achieved only if everyone complies.