Newark creates emergency assistance program to help fund small business

As small business owners across the country wait to hear if they will get a loan through a federal program, Newark is going a different route by creating a grant program to help small businesses in the Brick City.

News 12 Staff

Apr 28, 2020, 2:51 AM

Updated 1,543 days ago

Share:

As small business owners across the country wait to hear if they will get a loan through a federal program, Newark is going a different route by creating a grant program to help small businesses in the Brick City.
Sweetwaters Coffee and Tea located on Halsey Street in Newark served primarily college students and commuters. But both types of customers disappeared once the pandemic occurred.
“The business was growing. And we were at the point where we thought come spring, it was really going to take off for us,” says owner DJ Luccarelli.
But after eight months in business, Newark started to shut down due to the virus. Luccarelli said that he tried to stay open, but found it to be difficult after only two weeks.
“Our business was down almost 90%. So, we were down to like 10% of our normal sales,” he says.
Forced to close the doors to shop, Luccarelli says that he applied for - but like so many in New Jersey - didn't get in on the first round of the federal Paycheck Protection Plan loans. But he says that Newark came through for him with a $10,000 small business emergency grant.
“It really will help me. It will truly help me pay some outstanding bills. And it will also help me, hopefully, when I open,” Luccarelli says.
Photos: Your Coronavirus Pandemic Experience
undefined

Newark Economic & Housing Development Director and Deputy Mayor Allison Ladd says that the program is meant to help reach “Main Street” businesses.
“We’re trying to reach people who won’t have access to other funding,” she says.
The program is only available to Newark businesses with up to 10 employees, which have also suffered financial loss due to the pandemic.
“We want to see them reopen and continue to be the fabric of our city,” says Ladd. “So, this was just one step for us to be able to provide some assistance.”
Newark awarded 21 grants in the first round, which were funded by Prudential Insurance and administered by the United Way.
The city is taking applications through April 30 and right now has enough money to assist about 250 businesses. City officials say that they are looking for other partners to provide more grant money.


More from News 12
Widespread technology outage disrupts flights, banks, media outlets and companies around the world

Widespread technology outage disrupts flights, banks, media outlets and companies around the world

2:13
Cooler temps overnight; sunny and warm Friday ahead for New Jersey

Cooler temps overnight; sunny and warm Friday ahead for New Jersey

0:36
Police: Borgata Hotel briefly evacuated after caller claims to have bomb

Police: Borgata Hotel briefly evacuated after caller claims to have bomb

13:51
'I’m not supposed to be here tonight.' Donald Trump recounts assassination attempt

'I’m not supposed to be here tonight.' Donald Trump recounts assassination attempt

2:14
Property taxes increase in New Jersey towns as state slashes school funding

Property taxes increase in New Jersey towns as state slashes school funding

1:39
New Jersey environmental justice law won't block power plant hotly fought by Newark residents

New Jersey environmental justice law won't block power plant hotly fought by Newark residents

1:53
Hundreds of Hunterdon and Somerset county residents clean up following intense Tuesday storms

Hundreds of Hunterdon and Somerset county residents clean up following intense Tuesday storms

1:57
Prosecutor: Director of Brick Township Rec Department issued phony permits to play on ballfields

Prosecutor: Director of Brick Township Rec Department issued phony permits to play on ballfields

0:44
Jersey Proud: Union Township elementary school students participate in junior police academy

Jersey Proud: Union Township elementary school students participate in junior police academy

0:22
Police: 7 passengers on adult day care bus taken to hospital after crash in East Orange

Police: 7 passengers on adult day care bus taken to hospital after crash in East Orange

1:01
Newark officials tout city’s Summer Youth Employment Program

Newark officials tout city’s Summer Youth Employment Program

1:44
Select NJ Transit trains not operating due to heat-related rail equipment issues

Select NJ Transit trains not operating due to heat-related rail equipment issues

1:48
How often do meteors enter Earth’s atmosphere?

How often do meteors enter Earth’s atmosphere?

0:24
Jackson father accused of leaving infant in hot car released from jail

Jackson father accused of leaving infant in hot car released from jail

1:22
Best Beaches: Having fun at Keansburg Amusement Park

Best Beaches: Having fun at Keansburg Amusement Park

1:29
Moderate drought expands in Central New Jersey and in regions in Northern New Jersey

Moderate drought expands in Central New Jersey and in regions in Northern New Jersey

1:46
Saddle up at Wild West City in Byram Township

Saddle up at Wild West City in Byram Township

0:25
State police: Missing Irvington man found dead almost 3 weeks after his disappearance

State police: Missing Irvington man found dead almost 3 weeks after his disappearance

0:25
Former Wall Township High School teacher accused of sexual assault faces additional charges

Former Wall Township High School teacher accused of sexual assault faces additional charges

0:35
Man tosses dog over fence in front of Atlantic City animal shelter

Man tosses dog over fence in front of Atlantic City animal shelter