A new look for the George Washington Bridge has some residents and state officials wondering if the income is worth the outcome.On Wednesday a 64-foot wide, six-foot tall sign on the upper deck of the bridge will be unveiled, followed by four other Geico billboards. The Port Authority says the $3.2 million deal will bring in much needed revenue to the agency. However, Fort Lee Mayor Jack Alter says it's not worth it. Alter claims the people of Fort Lee wouldn?t care how much money was sent their way, they don't want more billboards stuck under their noses.Some residents say the George Washington Bridge is considered to be a historic landmark and the billboards seem to deface its appeal. Fort Lee has laws to control the size of advertising billboards, however, the Port Authority is exempt from those laws.