Denville holds 3rd ‘Denville After Dark’ community event to boost local business

Townships across New Jersey are actively trying to offer a chance for people to get outside and be a part of the community again. But the difficulty is finding a safe way to do it during the pandemic.

News 12 Staff

Aug 15, 2020, 2:47 AM

Updated 1,345 days ago

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Townships across New Jersey are actively trying to offer a chance for people to get outside and be a part of the community again. But the difficulty is finding a safe way to do it during the pandemic.
Denville devised a plan called “Denville After Dark.” Broadway is shut down and because the street is so wide, there is plenty of room for residents to socially distance.
“If we continue to do this safely, we can help prop up these businesses and get them back on their feet,” says Beth Bill Meier who owns Pure Barre. “I personally have been closed for five months…It’s been a lot of negotiate with the landlord, offer specials for first timers…call everyone.”
Bill Meier had a chance to hold a class Friday night as part of the event. Next door the local florist held a class on making flower arrangements. And for businesses like California Beachhut, it was a chance to stay open when ownership normally wouldn’t be.
The business owners say that the boost is much-needed since the shutdown.
It is especially important for restaurants like Thatcher McGee’s, which can take part of Broadway and turn it into an outdoor dining area.
Most people who were not eating or exercising were seen wearing masks and practicing social distancing.
Other towns like Ridgewood and Asbury Park have also closed off streets to expand business on weekends. It is also helping to bring the community together.
“I think it helps bring everybody together and gets everybody out of the house and have fun. Denville is a tight community,” says Jen Marsh.
This is the third Denville After Dark event and the business owners say that each has been a success.


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