Shoppers at the ‘Stop and Shop’ in Neptune City say they are watching prices go up.  

“It’s scary. I’m retired and we’re on a fixed income, and it’s scary, but… we make do,” says Dianne Dericks.  

Everything they need for their Thanksgiving feast has them digging a little deeper.  

"I'm a day-to-day smart-shopper. I do keep in mind the cost, but my crowd is actually a lot smaller this year due to the situation going on, so I think it will be all about the same,” says Bernadette Mount.  

The American Farm Bureau Federation reports the average price of Thanksgiving dinner is up 14%. The question is, are people changing their shopping habits?