NFL star Travis Kelce entered a new partnership Thursday with Six Flags Entertainment Corp., which named the three‑time Super Bowl champion its brand ambassador.

Six Flags said the collaboration will feature Kelce in digital content, social media campaigns and marketing across its parks, including Six Flags Great Adventure in Jackson and Dorney Park & Wildwater Kingdom in Allentown, Pennsylvania.

"Travis Kelce has been a lifelong fan of Six Flags, having grown up going to some of our most iconic parks," said John Reilly, the company's president and CEO. He said Kelce's personality will connect with guests.

Throughout 2026, Six Flags will have the rights to use Kelce's name, image and likeness in broadcast media, streaming platforms and in‑park promotions. The company said the partnership aims to reach new audiences as it rolls out new rides and attractions.

Kelce said the parks were a "hallmark" of his childhood. "The Six Flags team is creating even more rides and attractions as it takes guest engagement to a new level," he said.

Financial terms were not released.