Apparently, it's time for some wine when it comes to
your wallet! You may be surprised to learn that inflation has not forced wine
prices to go up as much as the prices of everything else, at least not yet.
From beautiful
New Jersey
vineyards to your
neighborhood wine store, your favorite bottle of wine costs the same as you paid a year ago.
David Wolin, the owner of
Old Work Cellars in Hunterdon County, explains why.
“The wine industry -- while
the costs are going up it takes a while to produce a wine,” says Wolin. “A
bottle of wine can take one or two years to make so a number of those costs
really haven't hit us yet.”
Wolin also says supply and
demand is in his winery's favor. COVID-19 forced him to create more outdoor
experiences, like private cabana rentals that customers love. It's driven up
demand, but luckily there's still plenty of supply.
“Your top 500 branded
bottles have very much stayed the same because as soon as there's an increase
the customer sees, they know where they can get it for less,” says T.J. Pingitore, with The Wine
Chateau.
The marketing manager for
The Wine Chateau says
even though wine prices have not gone up, if you want to save even more, buy
the case. But be careful with so-called deals on the internet. First, with
shipping.
That's why The Wine Chateau
offers yearly subscriptions
in exchange for free shipping.
But Pingitore says, try not
to make one of the biggest online wine buying mistakes by ordering too many
wines you've never heard of before.
Both wine experts say even when
wine prices eventually catches up with inflation next year, wine lovers
probably won't cut back.
The Wine Chateau marketing manager also says if a
company is not asking you to pay for a subscription in exchange for free
shipping, they're probably adding the shipping cost to the price of your bottle
of wine.
But with wine prices staying low, you might as well
stick to buying at your local wine store or winery to get your best wine
bargains.