BREAKING NEWS

Donald Trump selects Sen. JD Vance as his VP choice

Montclair researchers: Valentine’s Day is all about love…of materialism

According to the study, the commercialism of the holiday could have significant psychological effects on individuals consuming online discourse related to Valentine’s Day.

Bob Doda

Feb 14, 2023, 10:24 PM

Updated 516 days ago

Share:

Montclair researchers: Valentine’s Day is all about love…of materialism
A new study says the commercialization of Valentine’s Day is more prevalent than ever - less about romance and more about gifts and shopping.
Those were the findings from Montclair State University researchers who analyzed “more than 80,000 posts using “#Valentinesday” and “#Valentinesday2023” on various social media platforms such as Twitter and Instagram over a month” leading up to the holiday.
Some of the key takeaways:
  • Analysis of social media data using “Valentine’s Day” as a keyword shows the most associated term was “shop,” with “shop” and “gift” identified 131.17% more frequently than the term “love.”
  • The most recent estimates of the National Retail Federation suggests that the holiday now accounts for over $23 billion in purchases in the U.S.
  • A word cloud generated to show term use frequency in the studied data set further reveals the extent to which commercial and advertising messages are embedded in social media messaging about Valentine’s Day.
Courtesy: Montclair State University
According to the study, the commercialism of the holiday could have significant psychological effects on individuals consuming online discourse related to Valentine’s Day.
Read more about the study at the Montclair State website.


More from News 12
2:58
Menendez trial: Jury asks judge question about Fred Daibes

Menendez trial: Jury asks judge question about Fred Daibes

HEAT ALERT: Extreme heat today in NJ as temps feel near 103 degrees; possible thundershower tonight

HEAT ALERT: Extreme heat today in NJ as temps feel near 103 degrees; possible thundershower tonight

1:34
Vacant building fire in Plainfield causes roof collapse; investigation underway

Vacant building fire in Plainfield causes roof collapse; investigation underway

1:18
Going for gold: A look at some New Jersey athletes heading to the Paris Olympic Games

Going for gold: A look at some New Jersey athletes heading to the Paris Olympic Games

0:28
Mays Landing man pleads guilty to murdering his mother

Mays Landing man pleads guilty to murdering his mother

2:04
Route 15 temporary bridge in Jefferson opens earlier than expected

Route 15 temporary bridge in Jefferson opens earlier than expected

0:28
Woman jumps out of window in Franklin Township to avoid being struck by bullets

Woman jumps out of window in Franklin Township to avoid being struck by bullets

2:14
Don't be caught in the dark: Are you ready to power through hurricane season?

Don't be caught in the dark: Are you ready to power through hurricane season?

0:48
NJ Attorney General’s Office releases video of fatal South Brunswick motel standoff with NYC suspect

NJ Attorney General’s Office releases video of fatal South Brunswick motel standoff with NYC suspect

3:30
Trump heads to convention as authorities investigate motive, security in assassination attempt

Trump heads to convention as authorities investigate motive, security in assassination attempt

0:23
Newark official: 5 men stabbed in Ironbound neighborhood

Newark official: 5 men stabbed in Ironbound neighborhood

0:18
New Jersey American Water issues mandatory water restrictions for parts of Ocean, Monmouth counties

New Jersey American Water issues mandatory water restrictions for parts of Ocean, Monmouth counties

3:04
Made in New Jersey: For nearly 150 years, Serratelli Hat Company in Newark has served the hat industry

Made in New Jersey: For nearly 150 years, Serratelli Hat Company in Newark has served the hat industry

0:24
Fire officials: 2 people trapped inside car after hitting parked trucks at Cherry Hill rest stop

Fire officials: 2 people trapped inside car after hitting parked trucks at Cherry Hill rest stop

1:59
Trump supporters at Bedminster golf course call for unity in aftermath of attempted assassination

Trump supporters at Bedminster golf course call for unity in aftermath of attempted assassination

2:07
A look back at US political violence that changed history

A look back at US political violence that changed history

5:30
In prime-time address, Biden warns of election-year rhetoric, saying ‘it’s time to cool it down’

In prime-time address, Biden warns of election-year rhetoric, saying ‘it’s time to cool it down’

4:10
EXCLUSIVE INTERVIEW: Trump rally attendee gives his eyewitness account of the shooting

EXCLUSIVE INTERVIEW: Trump rally attendee gives his eyewitness account of the shooting

2:27
Political analyst weighs in on gun violence in wake of Trump rally shooting

Political analyst weighs in on gun violence in wake of Trump rally shooting

2:03
Poll: More than 40% of women skip or delay medical screenings and appointments

Poll: More than 40% of women skip or delay medical screenings and appointments