Montclair researchers: Valentine’s Day is all about love…of materialism
According to the study, the commercialism of the holiday could have significant psychological effects on individuals consuming online discourse related to Valentine’s Day.
Share:
More Stories
NJ Health Department confirms 2 deaths linked to West Nile virus
2m ago2:20
Police: SUV crashes into Union Township dry cleaning business; driver suffers minor injuries
46m ago0:36
Police: Charges announced in crash that killed University of Delaware freshman from NJ
2h ago1:41
Last weekend of summer begins with rainy weather at Belmar beach
4h ago2:00
Newark airport braces for record-breaking Labor Day weekend travel
4h ago2:26
Clouds and comfortable temperatures in New Jersey; mostly cloudy on Saturday
4h agoNJ Health Department confirms 2 deaths linked to West Nile virus
2m ago2:20
Police: SUV crashes into Union Township dry cleaning business; driver suffers minor injuries
46m ago0:36
Police: Charges announced in crash that killed University of Delaware freshman from NJ
2h ago1:41
Last weekend of summer begins with rainy weather at Belmar beach
4h ago2:00
Newark airport braces for record-breaking Labor Day weekend travel
4h ago2:26
Clouds and comfortable temperatures in New Jersey; mostly cloudy on Saturday
4h ago
A
new study says the
commercialization of Valentine’s Day is more prevalent than ever - less about
romance and more about gifts and shopping.
Those
were the findings from Montclair State University researchers who analyzed “more
than 80,000 posts using “#Valentinesday” and “#Valentinesday2023” on various
social media platforms such as Twitter and Instagram over a month” leading up
to the holiday.
Some of the key
takeaways:
- Analysis of social media data using “Valentine’s Day” as a keyword shows the most associated term was “shop,” with “shop” and “gift” identified 131.17% more frequently than the term “love.”
- The most recent estimates of the National Retail Federation suggests that the holiday now accounts for over $23 billion in purchases in the U.S.
- A word cloud generated to show term use frequency in the studied data set further reveals the extent to which commercial and advertising messages are embedded in social media messaging about Valentine’s Day.
Courtesy: Montclair State University
According to the study,
the commercialism of the holiday could have significant
psychological effects on individuals consuming online discourse related to
Valentine’s Day.
Read more about the
study at the Montclair State website.
More from News 12
3:46
Police: NHL star Johnny Gaudreau and brother fatally struck by suspected drunk driver in New Jersey
2:26
Clouds and comfortable temperatures in New Jersey; mostly cloudy on Saturday
NJ Health Department confirms 2 deaths linked to West Nile virus
2:20
Police: SUV crashes into Union Township dry cleaning business; driver suffers minor injuries
2:00
Newark airport braces for record-breaking Labor Day weekend travel
0:36