Millennials, Gen Z don’t like the word ‘diet’ in low-calorie soft drinks

The word “diet” seems to be disappearing from low-calorie soft drinks, and it may be because of the younger generations.

News 12 Staff

Dec 14, 2021, 8:49 PM

Updated 949 days ago

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The word “diet” seems to be disappearing from low-calorie soft drinks, and it may be because of the younger generations.
Marketing experts say that the word “diet” has become outdated with millennials and Gen Z. Companies have now been replacing the word diet with “zero” or “zero sugar," according to a report by CNN.
No-calorie drinks first became popular in the 1960s.
The retail diet soft drink market hit $11.2 billion in 2020, according to the market research company Mintel.


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