Long Branch officials help restaurants, shops prepare for reopening

Long Branch businesses are preparing to reopen after months of being closed due to the coronavirus pandemic.

News 12 Staff

Jun 14, 2020, 1:31 PM

Updated 1,410 days ago

Share:

Long Branch businesses are preparing to reopen after months of being closed due to the coronavirus pandemic.
Phase Two begins Monday and city officials are ensuring that local restaurants and shops have the necessary permits to allow outdoor services.
undefined
 
As part of the reopening process, Long Branch has agreed to close certain roads on weekends including Brighton Avenue and areas of Pier Village to accommodate outdoor dining.
Susan Kelley is the manager for Charleston Shoe Company at Pier Village. Her store shut down for over five weeks during the coronavirus pandemic.
She says she tried curbside pickup, but it wasn't effective.

On Monday, Kelley’s store will reopen at a temporary Shoe Shack, within feet of her parent store. She says this will allow for more of an open-air shopping experience.

"Women like to touch it, to see it on the floor, see what certain colors look like and now that we are open they can do it again," Kelley says.
She adds that she hopes to capitalize on increased traffic in the area as phase 2 reopening also gives restaurants the green light to begin outdoor dining.

City officials in Long Branch are helping local businesses by shutting down certain streets using barriers. The goal is to allow for more outdoor dining space.
Long Branch Mayor John Pallone says in a statement, "Our philosophy has been to work with our restaurants as much as we can. We encourage and want a comeback for our business community."
City leaders also allocated numerous parking spots at Pier Village for restaurant seating.

Tim McLoone, who owns several restaurants throughout the state, says he had to lay off nearly 700 staff members because of the coronavirus shutdown. He says looks forward to hiring hundreds back, but still has concerns about variables like the weather.
"Right now it's not sustainable. It's just not the business model, does not work for any restaurants, but the fact that we are at least doing this tomorrow is a great, great start for us," says McLoone.
Portions of Brighton Avenue will be closed Friday, Saturday and Sunday from 4 p.m. to 11 p.m starting June 19. The closures run from Ocean Boulevard to Sairs Avenue.


More from News 12
0:51
Wildfire in Wharton State Forest consumes more than 400 acres of land

Wildfire in Wharton State Forest consumes more than 400 acres of land

1:36
Isolated storms tonight; freeze warning in effect for parts of NJ overnight

Isolated storms tonight; freeze warning in effect for parts of NJ overnight

2:54
Longtime US Rep. Donald Payne Jr. dies at 65 after suffering heart attack

Longtime US Rep. Donald Payne Jr. dies at 65 after suffering heart attack

1:53
Shop Mother’s Day Gifts – Exclusive Offers Up to 75% OFF!

Shop Mother’s Day Gifts – Exclusive Offers Up to 75% OFF!

0:56
Passaic to get $1.6M in federal funds to reduce flash flooding where 2 people died

Passaic to get $1.6M in federal funds to reduce flash flooding where 2 people died

2:56
Doctors combine a pig kidney transplant and a heart device in a bid to extend New Jersey woman's life

Doctors combine a pig kidney transplant and a heart device in a bid to extend New Jersey woman's life

2:23
'The tower is an eyesore.' Demolition of former Nabisco factory tower set to begin after 1-year delay

'The tower is an eyesore.' Demolition of former Nabisco factory tower set to begin after 1-year delay

1:03
Rep. Gottheimer announces another attempt to put an end to NYC’s congestion pricing plan

Rep. Gottheimer announces another attempt to put an end to NYC’s congestion pricing plan

0:29
Former Wawa gas attendant accused of stealing thousands of dollars from customers

Former Wawa gas attendant accused of stealing thousands of dollars from customers

1:33
AAA: New Jersey gas prices increase nearly 20 cents from last week

AAA: New Jersey gas prices increase nearly 20 cents from last week

2:12
Princeton University accused of violating civil rights of Jewish students

Princeton University accused of violating civil rights of Jewish students

0:37
Prosecutors: Former Jersey City police officer charged with sex assault, criminal restraint

Prosecutors: Former Jersey City police officer charged with sex assault, criminal restraint

0:27
Washington Township police issues warning over 'Water Wars' game

Washington Township police issues warning over 'Water Wars' game

0:34
Camden County man charged in crash that killed young mother

Camden County man charged in crash that killed young mother

2:18
Remnants of bird flu virus found in pasteurized milk, FDA says

Remnants of bird flu virus found in pasteurized milk, FDA says

0:32
US banning TikTok? Your key questions answered

US banning TikTok? Your key questions answered

0:35
Bon Jovi docuseries premieres Friday on Hulu

Bon Jovi docuseries premieres Friday on Hulu

0:31
New federal rule would bar 'noncompete' agreements for most employees

New federal rule would bar 'noncompete' agreements for most employees

1:02
Composting can save money, help gardens and save the planet. Here are 10 tips to get you started

Composting can save money, help gardens and save the planet. Here are 10 tips to get you started

1:38
What's Cooking: Uncle Giuseppe's Marketplace's Key Lime Pie

What's Cooking: Uncle Giuseppe's Marketplace's Key Lime Pie