IKEA releases ad that doubles as pregnancy test
<p>A new advertisement from Swedish furniture company IKEA also doubles as a pregnancy test.</p>
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Jan 10, 2018, 11:44 PM
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Updated 2,561 days ago
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A new advertisement from Swedish furniture company IKEA also doubles as a pregnancy test.
The ad reads, “Peeing on this ad may change your life.”
If the ad reveals that the customer is pregnant, they will receive a discount for a crib.
Adweek reports that the urine has to be applied to a strip near the bottom of the page.
The ad is running in Amelia magazine, which is printed in Sweden.
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