Some small business owners at
the Jersey Shore, including Manasquan, are worried about employee shortages,
and what will happen when hundreds of thousands of people start arriving for
summer.
Small businesses this week got a taste of summer when people
arrived to enjoy the warm weather. But in the storefronts, help wanted
signs cover the windows.
Business owners hoping to recoup losses from 14 months of the
coronavirus pandemic shutdown now find themselves unable to keep up with
demand.
Chef
Lou's help wanted sign at Blend on Main is just one of more than a dozen lining
downtown Manasquan storefronts. A glance at Facebook finds jobs all
over the shore region – from
marinas to gas stations – to
restaurants.
“We have people coming to our meetings begging for people to help them
find employees,” says Jersey Shore Chamber of Commerce President Corinne
Trainor. “It's in every sector, not just tourism and hospitality.”
Getting workers back on the front lines presents
a new challenge to the struggling businesses.
“We are trying to pay them more,
bonuses for working extra hard, hours, basically take care of the people who
are here right now and new people give incentives,” says Kris
Ajgen, general manager of Marina Oceanport.
Business owner Joe Leone says he is compiling a
booklet full of photos of help wanted signs and plans on delivering them as a
binder to leaders in Trenton, asking them to help end this workforce shortage
in time for summer.