A gambling technology company and a virtual mental health clinic are joining with New Jersey’s Rutgers University to study the effectiveness of treatment for compulsive gambling and video game playing delivered in a virtual setting.

Playtech, based in Isle of Man, and Kindbridge, the Chattanooga, Tennessee-based telehealth clinic, are teaming up with the Center for Gambling Studies at Rutgers to create an evidence-based model for gambling treatment in a telehealth setting.

It will be done through the newly formed Kindbridge Research Institute, and the companies say the research will be the first of its kind to be conducted in the U.S.