Women's History Month: Electric Picks in Hoboken makes its mark in the jewelry industry

For Women's History Month, News 12 talked to the CEO of Electric Picks about their success.

Lauren Due

Mar 29, 2023, 11:08 AM

Updated 482 days ago

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A trendy jewelry company on social media is based in Hoboken and is founded by women. At Electric Picks HQ, contemporary jewelry is designed, assembled, and shipped.
Two best friends MJ and Chantel started the brand 11 years ago on MJ's dining room table. The company has 20 employees. Electric Picks jewelry is sold online including stores like Nordstrom, Revolve and Anthropology. They also have other collabs with many different brands and many celebrities have worn their jewelry.
“It's really exciting to see so many female founded brands on the rise right now in the jewelry industry,” said MJ Carlson, the founder and CEO of Electric Picks.
For Women's History Month, Electric Picks picked five women from the community to help make design decisions. Social media gave the business owners the best platform to reach the community. And the rise of Zoom meetings helped. Another way the company shines is by giving back.
“I was actually bullied growing up so it's really personal to me...100 percent of the proceeds from those pieces going back to KIND campaign,” Carlson said.
Carlson says the company has another collaboration with influencer Laura Beverlin. She says 10% of proceeds from a St. Gerard necklace she designed are going back to BabyQuest which funds IVF grants.
“For the first two years of Electric Picks, it didn't pay myself a salary at all. Now it’s so many people coming to us, coming to our website because you can find a small brand. There's never been a better time to be a small brand,” Carlson said.


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