An outdoor and workplace apparel company is opening its first store in New Jersey.

Hatchet throwing and lumberjack attire marked the opening of Duluth Trading Company in Ramsey.

The retailer started as an "online only" business, but now has more than 40 stores.

"The New Jersey area is a very large market for us,” says Kenneth Lewis. “So it's very exciting for us to be here and a lot of our customers have been asking for it."

The store also recently started a women's line.

They plan to have stores in all 50 states within a few years.