Devils to debut Prudential sponsorship patches on away jerseys
The Newark-based company's logo will debut on the team's away jerseys Saturday against the Islanders, with PGIM branding added to away helmets.
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The New Jersey Devils will wear Prudential Financial sponsorship patches on their away jerseys for the first time in franchise history, expanding a longstanding partnership between the team and the Newark-based company.
The new patches, featuring Prudential's logo, will debut Saturday against the New York Islanders. The team's away helmets will also feature the logo of PGIM, Prudential's global asset management business, under a new multiyear agreement announced Friday.
Prudential, which has been headquartered in Newark for more than 150 years, already holds the naming rights to the Devils' home arena, Prudential Center. In 2020, the company became the first in NHL history to enter into a helmet branding agreement. Its logo currently appears on the Devils' home helmets.
The expanded agreement also includes additional community initiatives in Newark and across New Jersey.
Prudential will become the presenting partner of the Devils' Raise Jersey program, which highlights Newark-based nonprofits and social service organizations. The company will also expand its support for Military Appreciation Night initiatives and continue an annual donation of 200 hockey helmets to a local youth hockey organization.
