Business owners shift gears to stay afloat in a COVID-19 world

Hundreds of thousands of people in the United States are still out of work because of the COVID-19 pandemic. But there are some who are using the virus as a way to create new business opportunities.

News 12 Staff

Oct 2, 2020, 12:25 AM

Updated 1,393 days ago

Share:

Hundreds of thousands of people in the United States are still out of work because of the COVID-19 pandemic. But there are some who are using the virus as a way to create new business opportunities.
Jen Rabulan-Bertram and Richard Bentrewicz are two business owners who have thrived during the pandemic.
“We were able to definitely stay busy the entire time,” says Bentrewicz, who owns Heathermeade Distilling & Tree City Vodka.
“I had just been furloughed, so I was just looking for ways to fill my days,” says Rabulan-Bertram, who owns Cotton Candy Skies Boutique.
Rabulan-Bertram says that she saw a demand for face masks and scrub caps in her neighborhood.
“I started sewing those and it sort of flourished from there…It was great to be able to use my creativity and my sewing experience to help others. Especially essential workers in my community,” she says.
Rabulan-Bertram says that creating masks has now turned into the main focus of her business.
Bentrewicz says that he started to make hand sanitizer in his distillery.
"When the federal government basically gave us the ability to start making hand sanitizer, it took me a minute to think about it and then we pivoted to start making hand sanitizer,” he says.
Heathermeade Distilling & Tree City Vodka has made tens of thousands of bottles of sanitizer.
“We donated $35,000 worth of hand sanitizer to first responders,” Bentrewicz says.
Both business owners say that keeping their businesses afloat while also helping others is a win-win.


More from News 12
2:04
Boar’s Head deli meat recalled for potential listeria contamination

Boar’s Head deli meat recalled for potential listeria contamination

2:16
Fire at Fair Lawn strip mall destroys multiple businesses, including popular Zadies Bakery

Fire at Fair Lawn strip mall destroys multiple businesses, including popular Zadies Bakery

3:00
Beautiful weekend ahead for New Jersey with sunny skies and warm temperatures

Beautiful weekend ahead for New Jersey with sunny skies and warm temperatures

1:43
Lead found on Keyport beach not ‘urgent risk’ to public health, no need to close beach

Lead found on Keyport beach not ‘urgent risk’ to public health, no need to close beach

0:55
EPA completes Phase 1 of superfund site cleanup at Unimatic Manufacturing site in Fairfield

EPA completes Phase 1 of superfund site cleanup at Unimatic Manufacturing site in Fairfield

0:20
West New York school named for Sen. Menendez to revert to original name

West New York school named for Sen. Menendez to revert to original name

0:30
Attorney general: NJ state trooper ‘inexcusably crossed the line,’ admits to punching handcuffed woman in the face in 2022

Attorney general: NJ state trooper ‘inexcusably crossed the line,’ admits to punching handcuffed woman in the face in 2022

0:15
East Brunswick police: Bicyclist killed in Route 18 crash

East Brunswick police: Bicyclist killed in Route 18 crash

0:30
No one injured in Kenilworth house fire

No one injured in Kenilworth house fire

1:04
Attorney general releases body camera footage of fatal Hamilton police-involved shooting

Attorney general releases body camera footage of fatal Hamilton police-involved shooting

0:15
Part of Manchester’s Harry Wright Lake closed due to high levels of fecal bacteria

Part of Manchester’s Harry Wright Lake closed due to high levels of fecal bacteria

0:23
2 dead in Maine plane crash after leaving New Jersey airport

2 dead in Maine plane crash after leaving New Jersey airport

0:18
$1 million lottery ticket won from $20 scratch-off at North Wildwood Wawa

$1 million lottery ticket won from $20 scratch-off at North Wildwood Wawa

1:59
Paws & Pals: Felicity now up for adoption at Associated Humane Societies

Paws & Pals: Felicity now up for adoption at Associated Humane Societies

1:17
Gov. Murphy discusses potential Menendez replacement on ‘Ask Gov. Murphy’

Gov. Murphy discusses potential Menendez replacement on ‘Ask Gov. Murphy’

0:40
State, federal lawmakers introduce legislation to shorten funding gap for World Trade Center Health Program

State, federal lawmakers introduce legislation to shorten funding gap for World Trade Center Health Program

0:33
New Jersey now has 21 towns where starter homes cost more than $1 million

New Jersey now has 21 towns where starter homes cost more than $1 million

0:48
Jersey Proud: Dean Martin & Jerry Lewis first performed together 78 years ago in Atlantic City

Jersey Proud: Dean Martin & Jerry Lewis first performed together 78 years ago in Atlantic City

1:47
Police: 3 people hospitalized as bee swarm takes over Paramus neighborhood

Police: 3 people hospitalized as bee swarm takes over Paramus neighborhood

0:23
Prosecutor: 15-year-old charged with murder in deadly Trenton shooting

Prosecutor: 15-year-old charged with murder in deadly Trenton shooting