Apple's iPhone 17 lineup is now in stores.

Four new models were unveiled, including the iPhone Air. Apple calls it the thinnest smartphone yet.

Prices start around $800 for the iPhone 17. The iPhone 17 Pro costs $1,100 and the iPhone 17 Pro Max sells for $1,200. The iPhone Air starts at $1,000.

Apple's going price for the iPhone 17 begins at about $800 — compared to $1,100 and $1,200 for its iPhone 17 Pro and Pro Max models. The iPhone Air will start at $1,000.

The new models include a camera revamp and longer battery life.