JELL-O launches Simply line without artificial sweeteners or FD&C colors
The company says the launch is part of Kraft Heinz’s broader effort to remove FD&C colors across its U.S. portfolio by the end of 2027.
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JELL-O is launching a new line of gelatin and pudding products made without artificial sweeteners or FD&C, or Food, Drug, and Cosmetic, colors, Kraft Heinz announced Tuesday.
The company says JELL-O Simply is a permanent addition to the brand’s portfolio and includes ready-to-eat gelatin made with real fruit juice and 25% less sugar. The ready-to-eat four-packs are now available nationwide for $3.99 in orange, raspberry lemonade and blueberry.
JELL-O Simply gelatin and instant pudding mixes will be available nationwide in August for $2.24 per box. Flavors include vanilla, chocolate, banana and strawberry.
“We know families are looking for treats that strike the right balance between great taste and ingredients they can feel good about — and they don’t want to sacrifice the brands they know and love to get there,” said Kathryn O’Brien, head of marketing for desserts at Kraft Heinz.
The company says the launch is part of Kraft Heinz’s broader effort to remove FD&C colors across its U.S. portfolio by the end of 2027.
