Halloween is on full display in the town of Westfield. And for some, the holiday couldn’t have come at a better time.

The nation has been gripped by the story of "The Watcher," ever since the Netflix series about a Westfield family was released earlier this month. But residents of the town – which goes all out for Halloween – say that their yearly festivities will be a welcomed distraction from all of the attention.

Halloween has grown in popularity and people often spend lots of money to celebrate the holiday.

Halloween season in Westfield often features decorated storefronts and decorated homes. Residents participate in “Haunt Your House” – a decorating competition that is part of Addams Fest. This celebrates Westfield’s own Charles Addams – creator of “The Addams Family” franchise.

“It’s more festive and cute and sweet, I think, around here, than we are focused on ‘The Watcher,’” says resident Rosemarie Walano. “We deck it out really cute for the holiday, so come check it out.”

Halloween decorations have grown in popularity and 70% of consumers plan on celebrating Halloween. They are expected to spend $10.6 billion this year, up from $10.1 billion last year. This is according to a survey done by the National Retail Federation.

“The Wicked Windows of Westfield” has given an economic boost to local businesses.

“People from neighboring towns come with their children. They walk around… while you’re here, you’re going to have dinner. You’re going to buy hot chocolate, maybe some ice cream. But you’re going to take in the sights,” says Dawn Mackey, a Westfield council member and chairwoman of Addams Fest.

In another survey done by Lending Tree, 87% of consumers plan to spend money on Halloween, a 16% increase from last year.

The most popular way people celebrate Halloween is with outdoor decorations, followed by candy.