Mid-week heat wave -- does it keep
you inside soaking up the air conditioning
or driving to the beach?
Some very interesting perspective
from business owners in Belmar whose livelihood all boils down to the forecast,
which begs the question -- Do business owners lose money during the heat?
“Barely,”
says Jerome Beckman, with Beckman’s On The Beach. “I mean, the heat waves a
little bit, but not really because you’re still going to have the day tripper coming
out of Bucks County, PA and North Jersey.”
Beckman’s on the Beach in
Belmar will take a heat wave.
“The only thing that matters is the
forecast, because what you
guys say matters way more than what actually happens because people make their
plans on the forecast,” says Beckman. “If they’re saying that it’s going to be
sunny and beautiful the next couple of days, the beach is going to be packed.”
Tom Rogers, of Mamalukes, says the heat
wave will work for him.
“When it rains like it’s been, even
the seagulls weren’t here this week.”
Beckman says the forecast plays
such a large role in his business and potential customers taking the drive to
the beach.