South Orange Performing Arts Center turns to public for emergency help to pay bills

With live theatres closed and shows canceled, theatres in New Jersey are increasingly turning to their audiences for help so the show can go on once they're allowed to reopen.

News 12 Staff

Apr 23, 2020, 9:53 AM

Updated 1,453 days ago

Share:

With live theatres closed and shows canceled, theatres in New Jersey are increasingly turning to their audiences for help so the show can go on once they're allowed to reopen. 
PHOTOS: COVID-19 impacts the world
undefined
 
Financial losses are mounting for theatres and performing arts centers unable to put on shows until coronavirus restrictions are lifted. The South Orange Performing Arts Center is now turning to the public for emergency help to pay its bills.
VIRUS TRACKER: New York, New Jersey, Connecticut coronavirus cases and deaths 
MORE: LIVE BLOG - Coronavirus updates from the tri-state area and beyond
MORE: New Jersey Coronavirus Dashboard 
FULL COVERAGE: Coronavirus Pandemic


“No one knows when audiences will be allowed to fill the theatre again,” says Craig Sumberg, executive director of SOPAC. "We've basically written off the summer."

Sumberg anticipates canceled shows through at least August due to coronavirus. With no revenue, the board of the nonprofit theatre is offering $30,000 in matching funds, which could double to as much as $60,000.
PHOTOS: Your Hometown Heroes
undefined
 
“That won't end our efforts to raise money, but that would certainly give us the confidence to keep the staff we need and plan the next season," says Sumberg.

Sumberg says SOPAC, which presents music, comedy and other programming, has laid off around half of its full-time staff.
George Street Playhouse, a member company of the New Brunswick Performing Arts Center, announced Wednesday it had raised more than $125,000 in contributions to meet its expenses during the shutdown.
SOPAC will continue its effort to raise emergency dollars through May.
PHOTOS: Your Coronavirus Pandemic Experience
undefined
 


More from News 12
0:25
Crash on New Jersey Turnpike sends debris onto Elizabeth street below

Crash on New Jersey Turnpike sends debris onto Elizabeth street below

2:07
Mild temperatures overnight; clear weather for Tuesday with highs in the 70s

Mild temperatures overnight; clear weather for Tuesday with highs in the 70s

2:08
Prosecutor: Montclair police officer injured in shootout; suspect also hospitalized

Prosecutor: Montclair police officer injured in shootout; suspect also hospitalized

2:29
Prosecutor: Atlantic City mayor, wife accused of physically abusing teen daughter

Prosecutor: Atlantic City mayor, wife accused of physically abusing teen daughter

1:47
Officials investigate 2 homes possibly damaged by 4.8 magnitude earthquake

Officials investigate 2 homes possibly damaged by 4.8 magnitude earthquake

0:18
Officials: Lightning sparks fire that displaces 8 Kearny families

Officials: Lightning sparks fire that displaces 8 Kearny families

0:39
Jersey Proud: Preschool students hold fundraiser for Make-A-Wish

Jersey Proud: Preschool students hold fundraiser for Make-A-Wish

1:56
‘He was a beautiful person.’ Man found dead following house fire in Paterson

‘He was a beautiful person.’ Man found dead following house fire in Paterson

2:17
Community comes together to clean veterans’ gravestones in Nutley

Community comes together to clean veterans’ gravestones in Nutley

0:20
Police: Toms River man won’t face charges for striking toddler with car

Police: Toms River man won’t face charges for striking toddler with car

0:27
NJ Transit: Body found on train tracks in Fair Lawn

NJ Transit: Body found on train tracks in Fair Lawn

1:55
Middlesex County rabbi: No loss of life during Iran airstrikes on Israel was ‘miraculous’

Middlesex County rabbi: No loss of life during Iran airstrikes on Israel was ‘miraculous’

0:20
Downed wires cause car fires in Elmwood Park; no injuries

Downed wires cause car fires in Elmwood Park; no injuries

0:18
2 best friends from New Jersey split $1 million Powerball prize

2 best friends from New Jersey split $1 million Powerball prize

9:54
be Well: Melissa Gorga on balancing life on reality television and her business

be Well: Melissa Gorga on balancing life on reality television and her business

0:27
Officials: Warren County man arrested for punching 2 Newark police officers

Officials: Warren County man arrested for punching 2 Newark police officers

2:33
Made In New Jersey: Unionwear in Newark makes clothes for union members nationwide

Made In New Jersey: Unionwear in Newark makes clothes for union members nationwide

0:38
Ridgewood's Scottie Scheffler unstoppable and wins another Masters green jacket

Ridgewood's Scottie Scheffler unstoppable and wins another Masters green jacket

0:28
New Jersey Turnpike Authority warns users of text message scam

New Jersey Turnpike Authority warns users of text message scam

0:28
NJ man sentenced to serve 15 years in prison for 2023 sexual assault, kidnapping at Farleigh Dickinson University

NJ man sentenced to serve 15 years in prison for 2023 sexual assault, kidnapping at Farleigh Dickinson University