‘Pink Tax’: Some New Jersey residents say it has a real impact on a woman's bottom-line

While the "pink tax" may not be a real tax levied by the government, News 12 New Jerseys Carissa Lawson spoke with New Jersey residents who say it has a real impact on a woman's bottom-line.
But some New Jersey businesses say they try not to put that financial burden on any gender, but sometimes it can't be helped.
“Oh absolutely, absolutely, we always pay more for everything,” says stylist Sandra Cappucio.
Women are well aware of the so-called "pink tax' that has them shopping for products or services that end up costing them way more than it costs men, when all things are equal -- except for the gender of the person shelling out the cash.
While the sign in the window at Pro Hair Salon shows the gender difference in a price of a haircuts, the owner and workers say there's a reason, and the price actually changes, but gener has nothing to do with it.
“Basically, if the guy has long hair, he's going to get charged the same as a woman,” says Cappucio. “Same thing with a woman. If she's got short hair, she'll be charged the same as a man.”
But they also say they know gender pricing is an issue when women have to pay for just about anything.
“Women's clothes are definitely higher, especially dress clothes, shoes,” says Cappucio.
The co-owner of George’s Dry Cleaner says while some dry cleaners may do it, he never charges women more to clean the same item of clothing, and he proved it by showing the prices in his register.
But as for anything else, women say until women demand a change, the so-called gender “pink tax” is not going away.
New Jersey State senators have actually passed a bill that would make gender-based pricing illegal. They say by a woman's 50th birthday, they will have spent an average of over $69,000 more than a man for the same goods and services.
It's already illegal in New York, and Connecticut is considering making it illegal, too.