The New York Giants have
announced a new partnership that makes DraftKings the official sports betting,
iGaming and daily fantasy operator of the team.
Some exciting enhancements
for fans on the app include a virtual sports lounge open on Giants’ game days.
DraftKings and the team will
also provide a free-to-play pick ‘em game that will be available to fans on a
weekly basis.
“What you have is if people
are a little bit homebound,
and they're not going to sit outside at a
bar, they have an opportunity here to get in engaged, and it's
more than passive viewing now,” says Draftkings Chief Business Officer
Ezra Kucharz. “It's that
lean forward experience where people get really excited about what's going on
the TV screen.”
The Giants rank in the top 40
for most highly bet franchises on the app, by both handle and wagers.