New Jersey residents were lined up early Friday morning outside stores to be one of the first customers to get their hands on the new iPhone X.

News 12 New Jersey found police working to keep customers away from the Apple store in Woodcliff Lake ahead of its 8 a.m. opening.

Tomas Nochta, of Cedar Brook, said he only slept for three hours before lining up.

“I hope (it’s worth it). It's my day off from work, so why not? I never did it before, and I'm excited to lineup for the phone,” he said.

The iPhone X features a larger screen with no “home” button, facial-recognition skills and a starting price tag of $999.

“As we approach the holiday season, we expect it to be our biggest quarter ever,” CEO Tim Cook said on an earnings call with analysts Thursday. He added that the company is increasing its iPhone X production capacity every week.

Apple is counting on the iPhone X to drive even higher-than-usual sales during the first nine months of next year — a scenario that might not play out if production problems persist and impatient consumers turn instead to phones from Google or Samsung.

“What Apple needs to do is manage consumer expectations so they don’t get frustrated having to wait for so long for a new phone,” GBH analyst Daniel Ives told The Associated Press.