A bridal store in Morristown honored service members this Veterans Day by giving away free wedding gowns.

"I Do I Do" gives away 100 dresses each Veterans Day to brides-to-be who serve or who are marrying someone who actively serves in the armed forces. Co-owner Leia Marley says that it is her way of honoring those who serve.

"My business partner and I just really wanted to give back to the community and to the people that serve our country so well," she says. "These girls love getting married. They're so excited. It's such a beautiful time in their life and there's nothing like a gorgeous white wedding gown to make their wedding perfect."

In anticipation of the giveaway, women started lining up outside the shop at around 2 a.m. The shop owner says thanks to social media the event grows bigger and bigger each year.