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Montclair study: Messi, Ronaldo most popular players in World Cup, fans focused on gambling

Montclair State University says its study analyzed social media data and the news driving social media conversations about the World Cup.

News 12 Staff

Nov 21, 2022, 2:38 PM

Updated 605 days ago

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Montclair study: Messi, Ronaldo most popular players in World Cup, fans focused on gambling
The mentions don't lie: Lionel Messi and Christiano Ronaldo are the most popular players in the World Cup, and fans are focused on sports gambling amid the massive tournament.
Montclair State University says its study analyzed social media data and the news driving social media conversations about the World Cup.
Argentina's Messi was mentioned in 125,116 tweets, often described as the GOAT - or greatest of all time. Portugal's Ronaldo wasn't far behind with 104,528 mentions.
There were another 76,627 English-language posts observed about sports gambling and the World Cup. Montclair reports the gambling posts carried 2 billion potential impressions and an 84% positive sentiment rate. 
Check out the study HERE.


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