Local newspaper stays off the internet to avoid competition

Many newspapers have had to downsize staff of close up shop all together once more people started to get their news from the internet.

News 12 Staff

Jan 30, 2019, 2:50 AM

Updated 1,947 days ago

Share:

Many newspapers have had to downsize staff of close up shop all together once more people started to get their news from the internet.
But a local Monmouth County newspaper has avoided the competition and gotten stronger over the past 20 years utilizing a very simple solution – don’t have a website.
Dan Jacobson is the editor and publisher of the triCity News, which celebrated its 20th anniversary this week.
“People thought I was crazy. I didn’t listen. I didn’t care and so far, I’ve been right,” says Jacobson.
Jacobson says that he believes that he owes part of the paper’s success to staying off the digital landscape.
“We stayed offline. We stayed off the internet. We didn’t cannibalize ourselves,” he says.
The triCity News is a free, weekly paper that contains a mix of commentary and reporting on Red Bank, Long Branch, Asbury Park and the surrounding areas. And it can only be read as a hard copy.
“That’s like newspapers of old. And I see people of all ages picking it up, which is also unusual. And so we found this niche. And I just thought the internet was a losing proposition,” says Jacobson.
Jacobson says that the paper is so successful that he is able to sell full-page ads inside the paper.
When the triCity News first opened inside a building in downtown Asbury Park, the street was lined with vacant storefronts. Jacobson says that some would argue that the paper’s incessant trumpeting of city's potential played a big role in the city's economic boom.
“I always envisioned Asbury Park would transform the region. It would be the economic and cultural engine of the region. And it's happened,” says Jacobson.
The triCity News is available at newsstands and various businesses across eastern Monmouth County.


More from News 12
2:07
Monmouth County police patrols to crack down on distracted driving

Monmouth County police patrols to crack down on distracted driving

1:33
Stormy weather lingers into Thursday morning; sun returns for afternoon

Stormy weather lingers into Thursday morning; sun returns for afternoon

2:08
‘We can’t wait for a catastrophe.’ Officials call for greater consequences for rowdy teens after Jersey Shore unrest

‘We can’t wait for a catastrophe.’ Officials call for greater consequences for rowdy teens after Jersey Shore unrest

2:22
Newark high school students earn 60 college credits early as part of dual enrollment program

Newark high school students earn 60 college credits early as part of dual enrollment program

0:31
Prosecutor: Man accused of trying to rob 2 gas stations, grocery store arrested in Virginia

Prosecutor: Man accused of trying to rob 2 gas stations, grocery store arrested in Virginia

0:50
Jersey Proud: Seton Hall pep band director to retire after nearly 40 years

Jersey Proud: Seton Hall pep band director to retire after nearly 40 years

2:09
Menendez bribery trial: Jurors see texts sent between senator and wife regarding Egyptian military aid

Menendez bribery trial: Jurors see texts sent between senator and wife regarding Egyptian military aid

2:15
Officials announce multimillion-dollar project to help improve Port of New York and New Jersey

Officials announce multimillion-dollar project to help improve Port of New York and New Jersey

0:23
Route 71 Bridge connecting Belmar to Avon-by-the-Sea to reopen Friday

Route 71 Bridge connecting Belmar to Avon-by-the-Sea to reopen Friday

1:56
New Jersey marks first day of early voting for presidential primary

New Jersey marks first day of early voting for presidential primary

0:29
Charges against world’s top golfer Scottie Scheffler dropped after arrest outside PGA Championship

Charges against world’s top golfer Scottie Scheffler dropped after arrest outside PGA Championship

0:23
Police: Ex-owner of Morley’s Magic Theater in Butler accused of possessing child sex abuse materials

Police: Ex-owner of Morley’s Magic Theater in Butler accused of possessing child sex abuse materials

0:24
Police: Woman wanted for questioning in Newark shooting

Police: Woman wanted for questioning in Newark shooting

0:52
Strikes loom at 3 New Jersey hospitals as union fights for better staff-to-patient ratios

Strikes loom at 3 New Jersey hospitals as union fights for better staff-to-patient ratios

0:26
$83 million grant to renovate Brick Church Station in East Orange

$83 million grant to renovate Brick Church Station in East Orange

0:20
Police: Suspect wanted for stealing packages from Tinton Falls residence

Police: Suspect wanted for stealing packages from Tinton Falls residence

1:32
Father’s Day Gift Ideas: Exclusive Deals – Up to 50% OFF!

Father’s Day Gift Ideas: Exclusive Deals – Up to 50% OFF!

0:20
Police: Loaded gun found in man’s carry-on bag at Newark Airport

Police: Loaded gun found in man’s carry-on bag at Newark Airport

2:20
Activists hold rally in opposition to NJ Turnpike expansion project in Hudson County

Activists hold rally in opposition to NJ Turnpike expansion project in Hudson County

Is your dad awesome? New Jersey tell us why your dad rocks!

Is your dad awesome? New Jersey tell us why your dad rocks!