As the inflation rate soared this year to 6.8%, how is that affecting
your holiday spending, if at all? In this week's Deep Dive, we asked an expert
financial planner who goes by the name Mrs. Dow Jones.
As the shopping days tick down before Christmas, prices on just about
everything continue to rise. Shoppers at an outlet mall in Monmouth County had
mixed reactions to how they’re spending as inflation hit levels not seen in
nearly 40 years.
"We are still doing
what we normally do,” says Theresa Lamarre.
"It definitely has
impacted my spending,” says Patrice Martin, of Wall Township. “Taxes have gone
up, prices have gone up, so it’s not the same anymore at least this year. I
haven’t been buying a lot of clothes and gifts for friends."
Shop owner Luke Mesanko says
he’s actually seen an uptick in business over last year.
"I do feel after the
holidays we might see some maybe some trending downwards but as of right now
people are in great spirits they’re spending money and we have what they need,”
says Mesanko, owner of Wanderlust
Land and Sea.
Many people continue to
choose the gift card option this year. Financial expert Mrs. Dow Jones explains
why in some cases, it’s a win.
“With gift cards sometimes
you’ll get a bonus card if you spend a certain amount and traditionally gift
cards never expire right, but sometimes those bonus cards do that’s where
they’ll get you,” says Jones.
According to Jones, the best
way to beat inflation this year is to move away from physical gifts.
"I would say to buy
assets not liabilities,” says Jones. “You’re going to be losing money
regardless if you’re giving someone junk. If you are able to give someone an
investment, something that is able to grow with them, then you’re hedging
against inflation."