An iconic Hoboken landmark is facing criticism from a celebrity across the Hudson River.

Bravo TV host Andy Cohen recently took to Instagram to air his frustrations about the lit-up red “W” on top of the W Hotel in Hoboken.

From his apartment in Lower Manhattan, Cohen posted an Instagram story, calling the sign bright and urged the hotel to dim it.

He can be seen in the video from his apartment in Lower Manhattan saying:

“Last night I posted about how bright the lighting is on top of the W hotel in Hoboken New Jersey. It is a blazingly bright W. And I implored our friends at the W hotel to dim it. Dim the light for those of us in Manhattan who look at it.”

Cohen’s complaint has sparked several responses from Hoboken residents, who didn’t dim their perspective.

“Living in the city, you should expect a lot of lights and if something across the river is bothering [him], then I think he needs to look inward at himself,” said Laura Snyder, Hoboken.

The W Hotel, which is located on River Street, is known for its bright red logo.

“I mean, that’s like complaining about the Empire State Building being lit up’” said Christina Kingsley, of Hoboken. “If it’s a color that we don’t like, it’s not like there’s a whole big campaign on social media about it. So mind your own business and if you don’t like it, why don’t you come on our side of the river and take in our view? Maybe it’ll make you feel a little bit better.”

Some longtime residents don’t understand the late-night television hosts’ perspective, considering the history of the waterfront.

“I remember people really complained when the Maxwell House Coffee company took down the ‘Good to the last drop’ neon sign that was on the shore there,” said Martin Cole, a nearby resident and employee. “And the same in Jersey City. They kept the Colgate clock around because people wanted that clock. And don’t know the brightness of this compared to those, but I guess it’s just a matter of opinion.”