(AP) - They're still doing AC.

Threatened with extinction but with no one having yet told it to stop, the organization that promotes Atlantic City to other parts of the country has a new campaign touting the seaside resort's entertainment offerings.

The Atlantic City Alliance has been targeted for elimination by state lawmakers eager to use its $30 million annual budget for other things, but no one has yet pulled the plug.

And so, on April 1, the group will launch a promotional campaign on social media and other venues dubbing Atlantic City the "Entertainment Capital of the Jersey Shore."

Acts scheduled to play Atlantic City this year include Madonna; The Who and Joan Jett; Bob Dylan; Tony Bennett and Lady Gaga; and Jerry Seinfeld.

The Alliance created the "Do AC" slogan.