Jersey Mike's opens first UK restaurant, bringing New Jersey brand to Europe
London location marks the sandwich chain's first move into Europe and the start of a planned UK expansion.
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Jersey Mike's, the sandwich chain that began as a single sub shop at the Jersey Shore, has opened its first restaurant in the United Kingdom, marking the company's expansion into Europe for the first time.
The new location opened in London near Oxford Street and Oxford Circus and is the first restaurant planned under an agreement to develop 300 Jersey Mike's locations across the United Kingdom and Ireland.
Founded in 1956 as Mike's Subs in Point Pleasant, the company has grown from a single neighborhood sandwich shop into a chain with more than 3,400 locations worldwide.
The opening is part of a broader international growth effort. The company said it sees long-term potential for approximately 15,000 locations globally and plans to open four restaurants in London before the end of the year.
"For 70 years, Jersey Mike's has been built on a commitment to quality, authenticity and community involvement," said Charlie Morrison, chief executive officer of Jersey Mike's.
The expansion is being led by Peter Cancro, who helped grow the company from its New Jersey roots into an international restaurant chain, according to the company.
"Having spent my career building this brand, it's incredibly rewarding to see Jersey Mike's open its first restaurant in the UK," Cancro said in a statement. "London is the perfect place to begin Jersey Mike's next chapter."
A second London location is scheduled to open later this month on Baker Street.
