Gov. Phil Murphy has launched an advertising campaign pushing back against congestion pricing.

Murphy aims to hit back against the State of New York with a series of billboards encouraging residents to move themselves and their businesses to New Jersey.

The campaign is in retaliation to tolls in New York intended to reduce congestion in midtown and lower Manhattan. Those tolls could cost drivers between $9 to $23 just to drive into the city south of 60th Street, including crossings from New Jersey, Brooklyn and Queens.

The billboards are in locations like George Washington Bridge, Lincoln Tunnel, Queensboro Bridge, Robert F Kennedy Bridge, spots along the West Side Highway and the Major Deegan Expressway.