Google to stop ads based on web browsing amid privacy, security concerns
Amid privacy and security concerns, Google announced that
it will not develop any new technology to show ads users might like based on
internet searches once its current technology phases out in 2022.
Lance Ulanoff, a technology and social media expert, says
the biggest change users will see once Google implements its new policy are
fewer adds on apps. He says Google will continue to track people through other
"If you're on YouTube and you're really interested in
woodworking, you might see ads for woodworking on YouTube, but that's a
first-party site," he says.
Ulanoff says the change will hurt third-party companies and
partners of Google more than it will hurt Google.
"Small retailers, medium-sized retailers, bigger
companies that just relied on being able to sort of dump ads into the Google
search results," he says.
Ulanoff says Apple is also introducing new privacy tools in
an update for iOS which is expected in the coming days to crack down on what
information apps can track.