Amazon's Prime Day runs into snags swiftly

<p>Amazon's website ran into some snags quickly Monday on its much-hyped Prime Day, an embarrassment for the tech company on the shopping holiday it created.</p>

News 12 Staff

Jul 16, 2018, 9:11 PM

Updated 2,197 days ago

Share:

Amazon's Prime Day runs into snags swiftly
(AP) - Amazon's website ran into some snags quickly Monday on its much-hyped Prime Day, an embarrassment for the tech company on the shopping holiday it created.
Shoppers clicking on many Prime Day links got only an abashed-looking dog with the words, "Uh-oh. Something went wrong on our end." Many took to social media to complain that they couldn't order items.
It wasn't clear how widespread the outage was on one of Amazon's busiest days of the year, but the hiccups could surely mute sales and send shoppers elsewhere. A company spokesman didn't immediately respond to an email.
Amazon, which recently announced that Prime membership would be getting more expensive, was hoping to lure in shoppers by focusing on new products and having Whole Foods be part of the process.
While Amazon doesn't disclose sales figures for Prime Day, Deborah Weinswig, CEO of Coresight Research, had estimates it will generate $3.4 billion in sales worldwide, up from an estimated $2.4 billion last year. Prime Day also lasts six hours longer than last year.
Shoppers, meanwhile, have lots of sales to choose from as other retailers offer promotions to try to take a share of the spending. Chains like Macy's, Nordstrom, Best Buy, Walmart and Target to roll out their own promotions, said Charlie O'Shea, lead retail analyst at Moody's.
"Brick-and-mortar retailers know that they have little choice but to continue offering their own deep discounts, which is evident in the proliferation of 'Black Friday in July' deals that are being launched earlier each year, as well as various 'price match' offers," he said in a note Monday.
Amazon created Prime Day in 2015 to mark its 20th anniversary, and its success has inspired other e-commerce companies to invent shopping holidays. Online furniture seller Wayfair introduced Way Day in April, becoming its biggest revenue day ever.
Prime Day also usually helps boost the number of Prime memberships. Amazon disclosed for the first time this year that it had more than 100 million paid Prime members worldwide. It's hoping to keep Prime attractive for current and would-be subscribers after raising the U.S. annual membership fee by 20 percent to $119 and to $12.99 for the month-to-month option.
Here's a look at what's happening this year:
WHOLE FOODS IN THE MIX: The Seattle-based company is offering Prime members who spend $10 at Whole Foods from July 11-17 a $10 Amazon credit to use on Prime Day.
NEW PRODUCT LAUNCHES: Several companies agreed to launch new products on Prime Day, Amazon says. Among them, a Fingerlings unicorn doll whose horn lights up and a Delta kitchen faucet that can be turned on through Amazon's Alexa voice assistant.
PRIVATE LABEL PUSH: Amazon has been building its own brands, and it'll be offering deals on those, especially its clothing brands, analysts have said.
BACK TO SCHOOL: The company is making a big push in school supplies. It says customers bought more pencils, pens, notebooks, glue sticks, lunchboxes and backpacks on Prime Day last year than any other day of the year.
MORE COUNTRIES: Amazon has been expanding its Prime membership around the world, and four new countries will be part of Prime Day this year: Australia, Luxembourg, the Netherlands and Singapore.
Copyright 2018 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.


More from News 12
2:32
Multiple alarm fire damages Bayonne home; no injuries

Multiple alarm fire damages Bayonne home; no injuries

1:36
‘Too old.’ ‘A surprise.’ ‘It’s mature.’ New Jersey residents react to Biden’s decision to step down

‘Too old.’ ‘A surprise.’ ‘It’s mature.’ New Jersey residents react to Biden’s decision to step down

2:15
Mix of sun and clouds in New Jersey before pop-up showers, storms this evening

Mix of sun and clouds in New Jersey before pop-up showers, storms this evening

2:18
Do you know how accurate your credit report is? Kane in Your Corner shows you how to spot, fix mistakes

Do you know how accurate your credit report is? Kane in Your Corner shows you how to spot, fix mistakes

1:33
President Biden announces end of 2024 bid for presidency; endorses VP Kamala Harris for pick

President Biden announces end of 2024 bid for presidency; endorses VP Kamala Harris for pick

4:22
How VP Kamela Harris could get presidential nomination after the end of Biden's reelection bid

How VP Kamela Harris could get presidential nomination after the end of Biden's reelection bid

1:00
NJ Democratic lawmakers thank President Biden for his service in wake decision to step down

NJ Democratic lawmakers thank President Biden for his service in wake decision to step down

2:08
National and local lawmakers stunned by Biden's decision not to seek reelection

National and local lawmakers stunned by Biden's decision not to seek reelection

Officials release statements following President Biden's decision to end reelection bid

Officials release statements following President Biden's decision to end reelection bid

1:41
Some NJ voters weren't surprised Biden chose to end reelection bid

Some NJ voters weren't surprised Biden chose to end reelection bid

0:56
Belleville church hosts blood drive to combat shortage over summer

Belleville church hosts blood drive to combat shortage over summer

1:01
Edison High School assistant principal accused of making threats to Muslim students

Edison High School assistant principal accused of making threats to Muslim students

0:17
Police: Stratford man killed in motorcycle crash near Tinton Falls

Police: Stratford man killed in motorcycle crash near Tinton Falls

0:27
Delta: Unaccompanied minor travel paused following global technology outage

Delta: Unaccompanied minor travel paused following global technology outage

0:34
Over 1,600 U.S. flights canceled Saturday due to global technology outage

Over 1,600 U.S. flights canceled Saturday due to global technology outage

0:19
Police: 4 people injured in East Windsor crash

Police: 4 people injured in East Windsor crash

1:30
Officials: Calls to 988 have increased since its creation 2 years ago

Officials: Calls to 988 have increased since its creation 2 years ago

1:59
Flight disruptions persist at Newark Liberty Int’l Airport due to global technology outage

Flight disruptions persist at Newark Liberty Int’l Airport due to global technology outage

1:49
Toms River firefighters headed to national competition

Toms River firefighters headed to national competition

0:17
Police: Man fatally shot inside car in Clifton

Police: Man fatally shot inside car in Clifton