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Bronx Native shop drops 'Benito Bowl' merch ahead of Super Bowl halftime show

If you want to get your hands on some "Benito Bowl" merch, visit the Bronx Native's website.

Natalie Hernandez

Jan 16, 2026, 10:25 PM

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Super Bowl Sunday is fast approaching, and all eyes are on what Bad Bunny will bring to the halftime stage.

It's a historic moment for Latino representation on one of the world's largest platforms.

Amaurys Grullon, owner of Bronx Native, a store in Mott Haven, said it's a moment to celebrate.

That pride inspired the "Benito Bowl" collection, a Bronx Native line of merch designed to honor Puerto Rican and Latino culture.

If you want to get your hands on some "Benito Bowl" merch, visit the Bronx Native's website here.

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