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World Cup excitement is high in downtown Elizabeth

Soccer balls and trophies are visible in many storefronts, and one business told News 12 the downtown is packed on match days.

Lauren Due

Jul 1, 2026, 11:20 AM

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World Cup energy is high in Elizabeth, with flags from around the world lining Morris Avenue.

Soccer balls and trophies are visible in many storefronts, and one business told News 12 the downtown is packed on match days.

“The people are happy here,” said Eugenio Rico of La Feria De Cali. “Brazil, Argentina, Uruguay, Portugal, in Elizabeth is number 1 and Colombia number 2.”

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Rico said business has been good and he is looking forward to the USA playing tonight.

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