New Jersey will receive more than $30 million as part of a multistate settlement with the electronic cigarette company Juul.
The $33.6 million settlement was announced Tuesday by New Jersey Attorney General Matt Platkin.
Juul Labs agreed to pay $438.5 million to 33 states as part of an investigation into the company’s marketing and sales practices. The lawsuit stated that Juul advertised its products to teens and misled the public on the amount of nicotine the devices contained.
“For years the tobacco industry has preyed on young people to get them addicted to nicotine early and keep them hooked for the rest of their lives,” Platkin wrote in a statement. “This settlement will protect youth from the hazards of vaping and smoking and ensure that Juul can no longer put profits over public health by using unlawful sales practices to fuel a youth vaping crisis.”
Juul will refrain from youth marketing and has also agreed to sales restrictions on its products.