Made in New Jersey: Hobby’s Deli in Newark marks more than a century as an Essex County icon
Hobby’s Deli, located at the corner of Branford Place and Halsey Street, has been a Newark staple for over 100 years and has remained in the same family for the past six decades.
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A corner deli that has become as much a part of Newark’s identity as the city itself is still serving generations of customers more than a century after opening its doors.
Hobby’s Deli, located at the corner of Branford Place and Halsey Street, has been a Newark staple for over 100 years and has remained in the same family for the past six decades.
Its slogan, “Established before you were born,” reflects not just its longevity, but the way the city and its people have grown around it.
“People walk in here and they feel like they’re going to their house,” said owners Michael and Marc Brummer. “They’re comfortable, they know the staff, and they feel taken care of.”
While Hobby’s is known for its iconic pastrami sandwiches and more than one million pounds of corned beef sold over the years, the Brummer family has become just as much a part of the deli’s identity.
The brothers took over the business from their father, Sam Brummer, a World War II veteran who landed on D‑Day and guided the deli into the late 20th century.
“I worked here growing up,” Marc said. “We were allowed to come in and work with our father during holidays and vacation time.”
Family photos line the walls alongside Devils memorabilia, telling a story that stretches across decades in a city that has constantly evolved.
As Newark has grown and changed, Hobby’s has continued to serve a wide cross‑section of the community. “Our customers come from all walks of life,” Michael Brummer said. “From corporate CEOs and Supreme Court justices to senators and people off the street, everyone is treated and appreciated the same.”
After more than a century, the deli remains a place where food, family, and community come together.“We’re proud to be Newarkers,” the owners said.
