Looking to take in a Broadway show? There are discounts to be had. Here’s what you need to know.
There are discounts to be had on tickets if you're thinking of taking in a Broadway show, but perhaps haven't been in a while due to the COVID-19 pandemic.
Flexibility is key to finding the best prices, and tristate residents have the advantage of living nearby and are more likely able to get to a show on short notice.
TKTS lists shows with unsold seats each afternoon for the night's performances, or the next day's matinees, at reduced cost.
“I counted today, there were 20 Broadway shows we have available at discounts,” says Michael Naumann.
Naumann is managing director of the Theatre Development Fund, the nonprofit that operates TKTS. Separately, it offers $35 annual memberships to various groups who qualify for deeply discounted theatre tickets.
“It's targeted to people who can't afford full price tickets -- retirees, teachers, civil servants, military,” says Naumann.
There are also more options, including the app TodayTix, where some productions offer same day rush tickets as low as $20, though availability is very limited.
"Broadway has been missing an important part of its audience, tourists from foreign countries, who buy 15% of the tickets,” says Naumann.
Experts believe it will be some time before the tourists spike the ticket demand, which means for now, there could be more seats available and deals to be found.
When buying tickets, also ask about student discounts, which may include a parent or companion, and check your employee benefits or group memberships, which may also entitle you to discounted seats.