Deep Dive: A look at the difference in price on products marketed to women compared to men

In this week’s Deep Dive, we are taking a look at the difference in price on products marketed to women compared to men. News 12's Kristie Reeter is giving a breakdown on just how much more certain items cost.

News 12 Staff

Mar 25, 2022, 9:54 AM

Updated 850 days ago

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In this week’s Deep Dive, we are taking a look at the difference in price on products marketed to women compared to men. News 12's Kristie Reeter is giving a breakdown on just how much more certain items cost.
In a News 12 poll, New Jersey residents were asked: do you buy gender specific products? In the state, 90% said yes, they do.
Caleb Silver, with Investopedia, has been looking into this and pulling the different cost on items. Would residents change their answers to the poll after seeing this?
"Yeah, we have been working with our partners at The Balance.com and they found that about 13% of personal care products for women are priced higher than they are for men and if you look in New Jersey that is definitely the case especially for razor cartridges, almost 25% higher for women than for men,” says Silver. “Deodorant, 12.6% higher and shaving cream, 9.74% higher for women than for men."
Another big topic to talk about during Women's History Month is the wage gap.
"Yeah the wage gap is really real, especially in the state of New Jersey, where women earn about 70% of what men earn on average,” says Silver. “It varies job to job but when we look at the counties that we track it is very prevalent, especially in Bergen, Monmouth and Morris counties. Hudson County, the only county above 70% and it is 78%."


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