Customers wanted: NJ residents hit local shops for Small Business Saturday

New business owners spoke with News 12's Ali Reid about the importance of Small Business Saturday and how they hope to impact the West Orange community.

News 12 Staff

Nov 25, 2023, 11:15 PM

Updated 241 days ago


Local shops throughout New Jersey aimed for an economic boost from customers on Small Business Saturday.
According to the U.S. Small Business Administration, 67 cents of every dollar spent at small businesses stays within the local community.
Montclair partnered with shops and restaurants like Pharmacie Bar and Kitchen to celebrate the community. Businesses in West Orange also joined in the effort to encourage residents to shop locally.
"So many times we hear, 'I didn't know this was here,' or 'Look at how beautiful this store is,' or, 'Wow, we can park right outside.' So we are constantly finding ways to remind everyone we are here," said Meg Brill, executive director of the Downtown Alliance.
Brill said Small Business Saturday is about bringing attention to the unique and vast businesses. And as revitalization is on the forefront, there's plenty of exciting change happening.
"We have a lot of development going on in the township, not only downtown, but also with our major shopping centers. So now is the time for us," said West Orange Township Council Member Michelle Casalino.
Mountain Society is one of those new businesses that hoped to make its mark on West Orange this Small Business Saturday. Their goal is to connect with customers at a time when the town is expanding.
"The more things we are involved in, the more people get to learn about us and the other great shops that are in our area," said owner Scott Kuppe.
Over the next few weeks, the town will kick off a new scavenger hunt, a holiday open house, a tree lighting event and more. Business owners agree that they want in on the action.
"We want this community to get to know us as quickly as possible and we knew that there would be some events [they] would want to participate in, so everyone has been so encouraging," said Mountain Society owner Alisa Kuppe.
Town officials said it's great to participate on a day like Small Business Saturday but they hope every day can feel like it did this Saturday.

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