Devils Youth Foundation unveils new logo ahead of 10th anniversary
The New Jersey Devils' charitable foundation says it has invested more than $8 million in nonprofits and community programs across the state.
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The Devils Youth Foundation has unveiled a new logo and brand identity as it prepares to celebrate its 10th anniversary in 2027.
The foundation, the charitable arm of the New Jersey Devils, announced the redesign last week. The updated logo is intended to strengthen its connection to the hockey team while increasing awareness of its charitable programs across New Jersey.
The new branding will appear on player apparel, digital platforms, fundraising events and community programs.
Since its founding, the foundation says it has invested more than $8 million into over 150 nonprofit partners, supporting youth sports, education, health and wellness, food security and arts programs.
The organization says its programs reach more than 90,000 young people and their families annually.
The Devils also announced that their annual Sweep the Deck Gala, a fundraiser benefiting the foundation, will take place Feb. 24, 2027, at Prudential Center in Newark. The event will feature curling on the arena's ice alongside current and former Devils players, as well as a casino-themed lounge.
(Credit: Devils Youth Foundation)
