The Jersey Shore is anticipating some of its busiest crowds of the new season as sunny skies and warm temperatures bring visitors to beaches, boardwalks and local businesses.
Despite the warm air, ocean water temperatures remain cold, leading some beachgoers to spend more time on the sand, strolling the boardwalk or enjoying other attractions rather than swimming.
Point Pleasant Beach was busy Friday afternoon, following a stretch of unfavorable weather since Memorial Day. While Memorial Day weekend is often considered the unofficial start of summer, rain and chilly temperatures limited outdoor activities and kept some visitors away.
The improved weather also brought larger crowds to local bars, restaurants and amusement parks. Business owners said they expect the strong turnout to continue through the rest of the weekend.
People who rely on the summer tourism season for their livelihood said weather plays a major role in determining how many visitors come to shore towns and how much business they see. They said favorable forecasts often lead to increased tourism, while rain and cooler temperatures can significantly reduce crowds.