Witch Baby closes Cranford store, shifts focus to online sales
After six years, Witch Baby shut down its brick-and-mortar shop on Eastman Street last night.
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Sep 8, 2025, 4:41 PM
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Updated 4 hr ago
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A unique store in Cranford has closed its doors just before its busy season.
After six years, Witch Baby shut down its brick-and-mortar shop on Eastman Street last night.
The owners say rising electricity costs and tariffs led to the decision.
They will now focus on online orders and plan to open a new pickup area at their manufacturing facility in Roselle Park starting Black Friday.
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