Nicole "Snooki" Polizzi is bringing the party to parents with the launch a new wine under her popular brand.

"Messy Mawma" is a brand dedicated to busy mothers, just like Polizzi who now has three children.

"Whether it's chaos at work, tantrums at home or just the craziness of every day, there's no denying that things can get a bit messy," her website reads.

And she adds "while being a 'hot mess' may come with the territory, so is the need to give yourself a break or take a moment to enjoy — and dare I say celebrate — the messy moments that life throws our way."