News12 New York
N12 Originals
Numbers & Links
Local
Crime
Weather
Politics
Toll of Commuting
Fair or Mostly Sunny
85°
Local
Crime
Weather
Politics
Toll of Commuting

Pokémon fans across New Jersey get hyped up for new card release

While many people may only recognize Pikachu, collectors tell News 12 the Pokémon trading card world is far bigger than its most famous mascot.

Christine Queally

Jul 17, 2026, 10:30 PM

Updated

Share:

More Stories

Pokémon fans across New Jersey were out before sunrise Friday to get their hands on the highly anticipated “Pitch Black” Pokémon card release.

While many people may only recognize Pikachu, collectors tell News 12 the Pokémon trading card world is far bigger than its most famous mascot.

At Cardtel Lounge in Marlboro, co-owner Ahmed Elgezery said demand for the new set has been intense.

“People plan weeks before about 'Hey, we're going to Target or we're going to Best Buy' sometimes at two, three in the morning and they just wait in line," said Elgezery. "You’ll see people with chairs. Some of them even wear diapers out there.”

For many collectors, the thrill comes from opening packs and discovering what’s inside.

“We’re hyped to rip,” said Elgezery. “What I mean by rip is we take the pack, pull it open and see the cards inside.”

Others are searching for specific cards, though, hoping to complete collections.

Those collectors have an opportunity to find what they're looking for this weekend at a Pokémon expo in Holmdel, where vendors from around the region are buying, selling and trading cards at Bell Works.

"We normally don’t do a Friday show, but we decided to do it for the release of Pitch Black,” said Ronny Vallejo, a volunteer for the expo. “The demand is there. The supply isn’t. It’s always fun to see people trying to get what they want. If they can’t find it there, they try to come here and find it as well.”

The growing popularity of Pokémon cards has also turned the hobby into a serious investment for some collectors. Depending on rarity and demand, individual cards can sell for hundred, sometimes thousands, of dollars.

“In three months, a $10,000 card could be $15,000,” Elgezery told News 12.

More Stories

Top Stories

01:54
Screenshot 2026-08-12 121444

JCP&L seeks electric rate hike that could raise bills by nearly 9%

02:18
MARSHALL2 (1)

Mix of sun and clouds today with less humidity today, scattered thunderstorms expected tonight

00:25
adb8d264-9009-443e-b6cc-3615c85719b7

Bayonne parents indicted in 2-month-old’s death

00:46
backpackgiveaway

Goya helps fill backpacks for News 12 back-to-school giveaways

02:00
Screenshot 2026-08-12 061348

AP Exclusive: ICE plans to give officers gloves that can deliver painful electric shocks

00:46
8122026NJ12linden_2026-08-12-12-10-16

Passerby spots smoke, helping lead to rescue at Linden house fire

01:43
image

Pickup truck driver falls asleep, crashes into utility pole and box truck in Bloomingdale

00:21
Spotify

Spotify to add label identifying AI-generated artists

00:22
Screenshot 2026-08-12 063305

Fire tears through Demarest home, damaging second floor and attic

00:19
deadly shooting investigation

One dead after gunfire erupts on Cornelison Avenue in Jersey City

01:36
powerball

Who wants to be a billionaire? Tonight’s Powerball jackpot is worth $1 billion

00:20
animal cruelty

Dead dog found near creek in Hamilton, police asking for public's help

00:33
Screenshot 2026-08-12 063342

From saltwater taffy to pork roll: New Jersey's most nostalgic summer foods ranked

00:20
child drowning

5-year-old dies after falling into Union swimming pool

01:57
Screenshot 2026-08-12 052842

Toll of Commuting: Which Hoboken-to-Jersey City commute is best? We tested 3 popular options

01:45
reLanternFliesPKG10PM_2026-08-11-22-19-15

Spotted lanternflies swarm parts of NJ as summer infestation returns

00:24
Screenshot 2026-08-11 221148

Jersey City officers will not face charges in death of 27-year-old man

00:33
8112026NJbest_2026-08-11-12-24-36

New Jersey named second-best state to live in despite affordability challenges

00:49
MTNJFairLawnCrash0811_2026-08-11-17-14-05_17-06-00,08

Woman charged in hit-and-run that injured mother and son in Fair Lawn

02:04
Screenshot 2026-08-11 124044

Aging Newark Liberty Airport radar replaced under $12.5 billion FAA upgrade plan

App StoreGoogle Play Store

info

Newsletter

Send Photos/Videos

Contact

About Us

News Team

News 12 New York

follow us

Twitter

Facebook

Instagram

more resources

Optimum Corporate

Optimum Service

Advertise on News 12

Careers

Content Removal Policy

© 2026 N12N, LLC

Privacy Policy

Terms of Service

Ad Choices