Perfect weather helps badge sales at Jersey Shore amid tough season for businesses

Beach staff told News 12 New Jersey that Saturday may have set a record for badge sales in Belmar.

News 12 Staff

Jul 23, 2023, 9:48 PM

Updated 328 days ago

Share:

It was finally the perfect weather weekend to spend on the Jersey Shore – good news for businesses owners hoping to cash in after unsettled weather so far this summer.
It broke a streak of seven consecutive weekends of at least one rainy day. Several days of smoke from the Canadian wildfires also had an impact.
"We had two days in June where I was closed and I wrote on my log due to smoke… That really hurt us," said Tom Rogers, who has owned Mamalukes in Belmar for 29 years. "It's been tough because weekends are our business… There's a lot people here today enjoying themselves… Business has been really tough this season."
While Rogers said this weekend could not make up for the beginning of the summer, it certainly made a dent. Beach staff told News 12 New Jersey that Saturday may have set a record for badge sales in Belmar.
On Tuesday, Belmar daily badge sales were down 26%, and overall, badge sale revenue was down 13%. Rogers hopes business picks up.
"We still have seven weeks to go. Come down to the Jersey Shore. Come on down and spend some money," Rogers said.


More from News 12
1:37
Sinkhole rips through Hoboken waterfront walkway

Sinkhole rips through Hoboken waterfront walkway

1:47
Father’s Day stunner: Temperatures in the 70s with sun and some clouds

Father’s Day stunner: Temperatures in the 70s with sun and some clouds

1:00
Morristown records building showcases artworks by Black and Afro-Latina artists

Morristown records building showcases artworks by Black and Afro-Latina artists

0:20
EF-0 landspout tornado confirmed in Lawrence Township, NWS says

EF-0 landspout tornado confirmed in Lawrence Township, NWS says

1:57
‘Unity in the community.’ Juneteenth Festival celebrated along Bergen Street in Newark

‘Unity in the community.’ Juneteenth Festival celebrated along Bergen Street in Newark

0:38
Stafford police: Shoplifting suspect found with deer inside bag, crack cocaine at ShopRite

Stafford police: Shoplifting suspect found with deer inside bag, crack cocaine at ShopRite

Is your dad awesome? New Jersey tell us why your dad rocks!

Is your dad awesome? New Jersey tell us why your dad rocks!

0:26
Authorities: Paramus man obtained COVID-19 relief loans for business that closed before pandemic

Authorities: Paramus man obtained COVID-19 relief loans for business that closed before pandemic

2:04
Kevin Jonas undergoes surgery to remove common skin cancer; urges fans to get checked

Kevin Jonas undergoes surgery to remove common skin cancer; urges fans to get checked

1:43
Severe thunderstorms on Friday cause damage across New Jersey

Severe thunderstorms on Friday cause damage across New Jersey

1:02
Police: Armed suspect barricaded at Woodbridge gas station

Police: Armed suspect barricaded at Woodbridge gas station

0:53
New Jersey will soon see a stretch of 90-degree days. Here’s how to stay safe

New Jersey will soon see a stretch of 90-degree days. Here’s how to stay safe

0:38
Jersey Proud: Battleship New Jersey comes to Paulsboro this weekend before heading back to Camden

Jersey Proud: Battleship New Jersey comes to Paulsboro this weekend before heading back to Camden

2:01
Police in New Jersey say burglars are using Wi-Fi jammers to target homes. Here's what you need to know.

Police in New Jersey say burglars are using Wi-Fi jammers to target homes. Here's what you need to know.

1:05
Wyckoff native Kevin Jonas diagnosed with skin cancer

Wyckoff native Kevin Jonas diagnosed with skin cancer

0:31
NJ attorney general: Identities of officers, suspect in Woodbridge shootout released

NJ attorney general: Identities of officers, suspect in Woodbridge shootout released

0:24
Pulaski Skyway to close in both directions this weekend

Pulaski Skyway to close in both directions this weekend

1:13
Local veterans receive donated cars on Flag Day

Local veterans receive donated cars on Flag Day

2:13
Boating expert offers tips on how to stay safe on the water this summer

Boating expert offers tips on how to stay safe on the water this summer

1:52
Water service restored to Newark apartment buildings after days without service

Water service restored to Newark apartment buildings after days without service